C4 is providing educational materials to an upcoming festival in Paso Robles (central, almost coastal CA) that will be encouraging people to get screened for colorectal cancer. After all, beer lovers need to be screened just like everyone else! This sold out – by invitation only – international event expects 4000 people and provides a perfect opportunity to educate everyone about average risk, screening options, symptoms to not ignore, understanding factors that increase your risk for colorectal cancer, and importance of having sometimes difficult conversations with primary care doctors or gastroenterologists. Maybe next year, they will even invite us to bring a booth! https://www.firestonebeer.com/event/firestone-walker-invitational-beer-festival/
